Specialist II, Retail Brand Marketing GC

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO YOU’LL WORK WITH

You will be part of the East GC Retail Brand Marketing team and collaborate closely with City Marketing, Geo Retail Marketing, Visual Merchandising, EKIN, Merchandising, Nike Direct, Marketplace Partners, Retail Operations, and Consumer Insights teams.

Together, you will drive impactful retail experiences, localized storytelling, and consumer engagement across East GC.

WHO WE ARE LOOKING FOR

We are looking for a strategic and consumer-focused retail marketer who is passionate about sport, culture, and retail experiences.

You'll bring:

3–5 years of experience in Retail Marketing, Brand Marketing, Consumer Marketing, or related fields.

Bachelor's degree in Marketing, Business, Communications, or a related field.

Strong understanding of retail marketing, consumer behavior, and marketplace trends.

Proven project management skills with the ability to manage multiple priorities.

Ability to turn insights into actionable marketing plans and consumer experiences.

Deep knowledge of East GC consumers, retail landscape, and competitive environment.

Strong communication, collaboration, and stakeholder management skills.

Proficiency in Keynote and Microsoft Office.

Fluent in English and Chinese.

WHAT YOU’LL WORK ON

Seasonal Retail Marketing

Lead the planning and execution of seasonal retail marketing programs across East GC.

Translate global and geo priorities into locally relevant retail experiences and storytelling.

Ensure premium and consistent brand expression across retail touchpoints.

City & Consumer Moments

Drive retail activations around key city, sport, and cultural moments.

Partner with City Marketing teams to create meaningful consumer connections through locally relevant experiences.

Lead end-to-end activation planning, execution, and evaluation.

Store Marketing

Develop marketing plans for priority stores, key business moments, and new store openings.

Identify opportunities to elevate consumer experiences and retail productivity.

Drive best practices and scalable solutions across the marketplace.

Consumer & Marketplace Insights

Monitor consumer trends, marketplace dynamics, and competitor activities.

Leverage insights to identify opportunities and strengthen marketing effectiveness.

Measure program performance and continuously optimize future initiatives.

Cross-Functional Partnership

Partner with multiple teams to align priorities, timelines, and execution standards.

Act as a key retail marketing resource, providing recommendations and solutions to support business objectives.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.