Marketing Manager

On behalf of a leading healthcare group with a strong market presence and expanding international operations we are looking for a Marketing Manager. The Marketing Manager will be responsible for developing and executing the Group's overall marketing strategy, driving brand development, digital performance, e-commerce growth and product sales. The successful candidate will combine strategic thinking, strong commercial acumen, analytical capabilities and hands-on execution, working closely with senior management and cross-functional teams to deliver measurable business results.

Key responsibilities

Marketing Strategy & Business Growth

• Develop and execute an integrated marketing strategy aligned with business objectives and international expansion plans.
• Drive customer acquisition, lead generation, brand awareness and revenue growth.
• Identify new markets, customer segments and growth channels.
• Collaborate with management, sales and commercial teams to enhance the customer journey, optimize conversion rates and drive business growth.
• Monitor market trends, competitors and consumer insights.

Digital Marketing & Performance

• Lead paid search, paid social, SEO, content marketing and digital acquisition campaigns.
• Set and monitor KPIs: lead volume, CPL, CAC, conversion rates and marketing ROI.
• Oversee analytics, reporting and performance dashboards.
• Collaborate with CRM and commercial teams to improve lead quality and conversion.

E-commerce, Product & Pharmacy Marketing

• Drive e-shop revenue, conversion, customer acquisition and profitability.
• Develop marketing plans for the pharmacy business and our products.
• Identify cross-selling opportunities across clinics, e-commerce, consumer products and pharmacy.
• Ensure compliance with healthcare and pharmaceutical advertising regulations.

Brand Management & Communication

• Strengthen brand positioning and keep the brand identity consistent across all markets and businesses.
• Develop integrated campaigns across digital, traditional media, PR and offline channels.
• Lead content strategy, storytelling and creative development.
• Oversee corporate communication, PR, partnerships and influencer marketing.

Customer Experience & CRM

• Develop lead nurturing, remarketing, retention and referral programs.
• Increase customer lifetime value through cross-selling, repeat purchases and loyalty initiatives.

Leadership & Budget Accountability

• Lead, develop and inspire the marketing team.
• Manage external agencies, media partners and creative suppliers.
• Own the annual marketing budget and reallocate investment based on measurable results.
• Support forecasting with lead generation, customer acquisition and e-commerce sales projections.
• Present performance reports, recommendations and budget updates to senior management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field (MBA or postgraduate degree is an advantage).
• 3–5 years of marketing experience, including at least 3 years in digital marketing.
• Proven track record in performance marketing, lead generation and customer acquisition.
• Familiarity with Google Ads, Meta Ads, GA4 and marketing automation/CRM tools.
• Experience managing budgets, agencies and cross-functional teams.
• Fluency in Greek and English.
• Preferred: experience in healthcare, aesthetics, pharma, cosmetics or consumer health, in e-commerce, or in international environments.

Key Competencies

• Strategic & Commercial Thinking: Ability to connect marketing strategy with business performance, sales, and profitability.
• Data-Driven Decision-Making: Strong analytical mindset and focus on measurable outcomes.
• Leadership & People Development: Ability to build, motivate, and develop high-performing teams.
• Execution Excellence: Hands-on approach with strong organizational and project management skills.
• Creativity & Innovation: Ability to identify new opportunities and develop impactful marketing initiatives.
• Customer-Centric Mindset: Strong understanding of customer needs, experience, and lifetime value.
• Collaboration & Influence: Strong stakeholder management and cross-functional communication capabilities.
• Adaptability & Growth Mindset: Comfortable operating in a dynamic, fast-growing international environment.

Benefits

• A senior leadership role in a growing international healthcare group.
• The chance to shape marketing strategy and contribute directly to growth.
• Exposure to international markets and expansion.
• A collaborative, entrepreneurial and performance-driven environment.
• Competitive remuneration and career development opportunities.

If you are a strategic and commercially driven marketing leader with a passion for brand building, digital innovation, e-commerce, and measurable business growth, we would be delighted to hear from you.

All applications will be treated with strict confidentiality. Due to the volume of applications, only shortlisted candidates will be contacted.