Communications Engagement Lead

The Communications Engagement Ministry Leader gives strategic and creative leadership to Grace Point’s brand and communications. This person shapes how the church speaks to guests, people exploring faith, members, and the wider Northwest Arkansas community, and leads a team of volunteers who contribute their creative gifts to that work. The role combines strategic thinking with hands-on design and technical skill, and it works closely with pastors and ministry leaders across the church.

Clear communication helps people find their way into the life of the church. When our message is consistent and our next steps are easy to see, people can more readily belong in biblical community, become more like Jesus, and live sent. This role exists to make that path visible and to build a volunteer team that carries the work with growing ownership and skill.

Primary Responsibilities

• Brand Leadership and Communication Strategy
• Steward and strengthen Grace Point's brand identity, voice, and messaging, ensuring consistency with our mission, vision, values, and ministry direction.
• Develop and lead an integrated communications strategy that effectively reaches and engages our audiences, including guests, those exploring faith, members, and the broader Northwest Arkansas community.
• Understand the needs, interests, and engagement patterns of our audiences, shaping messaging that is clear, compelling, biblically faithful, and relevant.
• Collaborate with pastoral and ministry leaders to communicate churchwide priorities, initiatives, and opportunities with clarity and consistency.

• Digital Communications, Marketing, and Creative Execution
• Lead Grace Point's digital communications, including website strategy and upkeep, social media, email communications, and digital marketing.
• Develop and execute content and marketing strategies that increase awareness, foster meaningful engagement, and effectively communicate the life and mission of Grace Point.
• Provide graphic design, content, and creative direction for churchwide communications, ministry initiatives, events, and campaigns, maintaining consistent visual and messaging standards.
• Evaluate communication effectiveness using appropriate analytics, audience feedback, and engagement trends to continually improve strategy and execution.
• Audience Engagement and Discipleship Pathways
• Develop communication strategies that help people move from initial awareness and invitation toward meaningful engagement in the life and mission of Grace Point.
• Work closely with ministry and engagement leaders to communicate clear, accessible next steps for guests, members, and those not yet disciples.
• Align messaging with Grace Point's discipleship priorities: Belong in Community, Become More Like Jesus, and Live Sent, helping people understand and respond to opportunities for spiritual growth, biblical community, service, and mission.
• Ensure communications are welcoming, understandable, and actionable, with clear invitations and pathways for people at different stages of engagement and spiritual maturity.

• Volunteer Leadership and Ministry Collaboration
• Recruit, train, equip, and lead members with creative, technical, writing, photography, video, and communications abilities to contribute their gifts to the ministry of Grace Point.
• Build and maintain a healthy volunteer team with clear responsibilities, appropriate training, creative standards, and meaningful opportunities to serve.
• Collaborate with staff and ministry leaders to anticipate communication needs, establish priorities, coordinate projects, and ensure timely execution.
• Develop sustainable processes, tools, and creative resources that support effective communication while encouraging shared ministry ownership and responsible stewardship.

Requirements

•  Bachelor’s degree in Communications, Marketing, Graphic Design, or a related field preferred; equivalent professional experience will be considered.
• Two to three years of relevant experience in communications, brand management graphic design, digital marketing, or related work.
• Proficiency in Adobe Creative Cloud or comparable creative tools.
• Experience managing websites, social media, email communications, and digital marketing, including working with engagement analytics.
• A portfolio of previous creative work and communication campaigns, including projects where you developed or led the messaging or communication strategy, with a brief description of your role, approach, and outcomes.
• Photography, video production, and multimedia experience preferred.
• A lifestyle that reflects biblical character, integrity, and spiritual maturity, including (if married) a healthy and visible family life.

Benefits

Work Schedule: Flexible, up to 40 hours per week. Final scheduled hours will be determined based on the qualifications and availability of the selected candidate and the needs of the ministry.

Benefits Eligibility: Employees regularly scheduled to work 35 or more hours per week are eligible for Grace Point Church's full-time employee benefits, to include Health Insurance, PTO and more. Subject to applicable plan terms and policies.