Associate Business Director - Content

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Company Description
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation. Led by Arthur Sadoun, the third CEO in its history, Publicis Groupe operates across every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. The Groupe is a trusted partner in its clients' transformation to enhance personalisation at scale, with expertise in Communication, Media, Data, and Technology. Present in over 100 countries, it employs around 103,000 professionals.

Overview
As an Associate Director, you will work closely with the BD of Strategy & Growth to drive collaboration, product innovation, and product leadership for global clients. Your role includes conducting in-depth content audits and research, supporting pitches, leading them across the Groupe, and ensuring smooth transitions for newly acquired businesses while engaging with senior stakeholders across markets.

Responsibilities

• Understand various content domains-web, social, influencers, partnerships, production, sponsorships-and craft solutions within each space.
• Conduct social listening, partnership audits, SEO analysis, and performance assessments to develop strategic content plans.
• Ensure content solutions align with business, marketing, brand, and communication goals, leveraging data and insights.
• Collaborate across teams during content development to ensure strategic alignment and execution excellence.
• Maintain strong collaboration with vertical leads within the Content Practice.
• Stay ahead of digital, social, and content trends to foster innovation and drive client success.
• Support the transition of newly acquired businesses to their teams, ensuring continuity.

• Support business transitions from pitches to execution with the BD of Strategy & Growth.
• Utilize platforms and tools to streamline workflows and improve content delivery.
• Provide insights to enhance account stability and profitability.
• Work with practice leads to ensure appropriate talent and resources.
• Identify and recommend process improvements for content operations.
• Track KPIs and report success metrics for continuous improvement.

• Research market trends, consumer behavior, and emerging technologies for new content opportunities.
• Use data insights to optimize content performance and inform strategies.
• Develop strategic recommendations to improve engagement and outcomes.
• Translate complex data into actionable content strategies.
• Promote a culture of innovation and creative problem-solving.

• Challenge established points of view respectfully.
• Use storytelling to influence stakeholders and inspire teams.
• Handle complex issues and make decisions with limited information.
• Build relationships with key decision-makers.
• Manage conflicts and client problems proactively.
• Mentor and develop future talent, provide constructive feedback.
• Demonstrate collaboration, inclusivity, and motivation.

• Adjust performance based on feedback, demonstrate agility and growth mindset.
• Leverage ideas from others for business benefit.
• Set high-impact objectives and exceed expectations.
• Respond flexibly to changing situations.
• Challenge the status quo and take calculated risks.

Qualifications

• Bachelor's in Marketing, Advertising, Communications, or Business; Master's is a plus.
• Experience in content strategy, business development, and operations, preferably in an agency.
• Platform certifications (META, TikTok, Amazon, Snap, etc.).
• Experience transitioning new business into teams.
• Strong digital, content, and social media knowledge.
• Leadership skills with a history of mentoring and successful content initiatives.
• Ability to manage multiple projects in a fast-paced environment.
• Business acumen focusing on revenue and efficiency.
• Proficiency in PowerPoint and Excel for reporting.

Additional Information

Ref: R-2603P-2921

Employment type: Full-time

Job function: Business Development and Sales

Industry: Advertising Services

Note: This job posting is active; no indication of expiration was found.