Senior Product Marketing Specialist, ANZ
OktaThis role is responsible for leading product marketing initiatives for the ANZ market, including regionalizing go-to-market strategies and developing localized content. The specialist will empower sales teams, support PR and AR, and represent the company as a spokesperson. A Bachelor's degree and over five years of experience in product marketing within the SaaS sector are required.
The Team
The APJ Regional Product Marketing team is a dynamic, globally-aligned group driving Okta's go-to-market strategies across Asia-Pacific and Japan. Based in Sydney, you will report to the APJ Product Marketing leader, who is based in Japan. You will take primary ownership of product marketing initiatives for the ANZ (Australia and New Zealand) market, working closely with regional sales, field marketing, and cross-functional APJ team members as well as global Product Marketing teams to accelerate Okta's growth in the region. This role is based in Sydney.
Role
As the Senior Product Marketing Specialist for ANZ, you will lead the regionalization and execution of Okta and Auth0 go-to-market strategy across Australia and New Zealand. You will be responsible for translating global product value propositions into localized narratives that resonate with enterprise customers, empowering sales teams, supporting PR and Analyst Relations (AR), and representing Okta as a key spokesperson at regional events.
Responsibilities
- Drive product marketing strategy and execution for the ANZ market, aligning global product themes with local market requirements and customer needs.
- Develop compelling external-facing content, including localized product messaging, solution briefs, blogs, customer collateral, and presentation decks.
- Enable field sales teams and channel partners with actionable product insights, competitive intelligence, and value-selling tools to align with global/regional sales plays and initiatives.
- Represent Okta as a primary speaker and subject matter expert at industry events, webinars, executive roundtables, and customer briefings across ANZ.
- Partner with regional PR and Analyst Relations (AR) teams to elevate Okta’s market presence, thought leadership, and analyst positioning in local ANZ channels.
- Collaborate with cross-functional marketing and sales leadership to contribute to regional GTM planning, demand generation campaigns, and pipeline acceleration.
Requirements
Must-Haves
- Bachelor's degree or equivalent practical experience.
- 5+ years of experience in Product Marketing, Solutions Marketing, Presales, or Technical Consulting within the SaaS or enterprise technology sector.
- Experience in Identity and Access Management (IAM) or Security, or a background in SaaS Product Marketing with a strong willingness to learn the identity and security domain.
- Proven track record in messaging development, content creation, sales enablement, and go-to-market execution.
- Exceptional written, verbal, and presentation communication skills in English, with experience presenting to both technical and executive audiences.
- Strong cross-functional collaboration skills, with experience partnering with Sales, PR, Analyst Relations, and Field Marketing.
Nice-to-Haves
- Direct experience supporting Analyst Relations (AR) engagements (e.g., Gartner, Forrester) and local PR campaigns.
- Strong project management capabilities with a demonstrated ability to manage multiple GTM priorities in a fast-paced environment.
- Understanding of the ANZ market, particularly Public Sector, Financial Services, Critical Infrastructure, and Enterprise customers.
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