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Integrated Marketing Manager

Deliveroo
Milan, Italy 15 days ago
AI overview

The Integrated Marketing Manager in Milan will develop and oversee a unified 360° marketing plan for Italy, aligning central strategies with local business priorities. This role involves leading marketing planning, orchestrating campaign execution, and tracking performance against KPIs, requiring strong analytical and stakeholder management skills.

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our Integrated Marketing team’s mission is to turn central marketing direction, Italy business priorities, and consumer insights into an integrated 360° marketing plan, then bring local and central teams together to coordinate delivery and measure effectiveness.

Success looks like:

  • One integrated 360° Italy marketing plan aligned with business priorities

  • Data-driven recommendations and trade-off decisions

  • Aligned local and central teams, with risks anticipated

  • Campaigns delivered and measured against clear KPIs

  • Clear leadership visibility on priorities, risks and results

We’re looking for an Integrated Marketing Manager to join our Milan team. This is a hybrid role and you’ll help us on Marketing Planning, Orchestrating 360° Campaigns, Tracking Performance.

What You’ll Be Doing

You'll join the Integrated Marketing Italy team with a primary focus on planning and strategy: you'll be the go-to person for turning central direction, business objectives and market insight into a clear, prioritised, data-driven 360° plan.

Here’s what your day-to-day might look like:

  • Own integrated marketing planning: Lead quarterly and annual planning for the Italian market, (from kick-off through approval of priorities, objectives, budgets and calendar), translating central direction and local insight into one coherent plan and shared marketing calendar

  • Bring data into the plan: synthesise performance, business insight and customer/market intelligence (partnering with Finance, Business Strategy and Insights teams) to inform priorities and support the team's assumptions

  • Steer marketing calendar: keep the shared marketing calendar as the single source of truth, ensuring every initiative ties back to strategy and objectives and act as operational gatekeeper

  • Drive tracking and governance: Monitor deliverables against objectives, maintain campaign documentation, consolidate visibility over marketing investment, and run post-campaign reviews that turn learnings into insights

  • Lead through influence: Work across multiple functional teams, arbitrating competing local and central priorities across marketing initiatives.

What You’ll Need to Thrive

Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others:

  • Strategic thinking and business orientation: Intellectual curiosity and the ability to quickly grasp complex topics, connecting marketing choices to market priorities and objectives

  • Data fluency and analytical rigour: Strong ability to interpret performance, challenge assumptions, and turn data into clear recommendations

  • Integrated marketing planning and programme management: Proven experience setting priorities and orchestrating 360° campaign execution end-to-end

  • Stakeholder management and influence: Ability to operate in a matrix environment, simplify complex topics, and communicate effectively with senior stakeholders

  • Prioritisation and operational rigour: Strong trade-off decision-making, risk anticipation, and dependency management.

Our Global Structure

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

Compensation

National Collective Agreement (CBA): CCNL Commercio e Terziario Classification Level: Livello 2

The salary range for this role is €45,600 – €57,000 gross per year.

The successful candidate's starting pay will fall within the pay range listed above and is determined based on a number of job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions.

This position is not eligible for consideration for an equity/RSU grant.

To learn more about our benefits, please do not hesitate to bring this up with your Talent Acquisition Partner!

The successful candidate's starting pay will fall within the pay range listed below and is determined based on a number of job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions.

This position is not eligible for consideration for an equity/RSU grant.

Pay Range: €45.600 – €57.000 EUR

Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

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