This role leads the development and execution of Biogen Germany's corporate affairs and external communications strategy. The position involves advising leadership, managing media relations, and shaping the company's narrative. Responsibilities include developing integrated communications plans, engaging with stakeholders, and overseeing external agencies, requiring at least 7 years of experience.
Based out of our office in Munich (hybrid working model) we are recruiting for a
Sr Manager, Corporate Affairs (f/m/d)
About This Role:
As our Sr Manager, Corporate Affairs (f/m/d) you will drive the development and execution of Biogen Germany's Corporate Affairs and external communications strategy. You'll be at the forefront of strengthening the company's reputation, enhancing visibility and engaging stakeholders effectively. As a senior strategic advisor, you will collaborate with Business Units, Public Policy & Government Affairs (PPGA) and cross-functional teams to shape our corporate positioning and navigate emerging issues. Your efforts will drive integrated communications initiatives across corporate, healthcare and societal topics, ensuring alignment with both local business priorities and global strategies. Your ability to build influential relationships with media and external stakeholders will be key in translating complex business, science and policy topics into compelling narratives. This role is vital to ensuring that all activities adhere to legal, regulatory and compliance requirements, thus upholding Biogen's standing as an innovative and patient-focused company.
What You’ll Do:
- Lead the development and execution of integrated external communications plans aligned with affiliate priorities and global strategies.
- Identify opportunities to elevate Business Unit initiatives through corporate channels and stakeholder communications.
- Build and maintain strong relationships with media and engage proactively with them on corporate and healthcare topics.
- Serve as a senior communications advisor to affiliate leadership on strategic external communication approaches.
- Monitor media coverage and recommend enhancements to communication strategies for greater impact.
- Shape Biogen Germany's corporate narrative and ensure consistency across all external channels and develop and execute initiatives to position Biogen as an innovative, science-driven, and patient-focused entity.
- Develop partnerships with Patient Advocacy Groups and incorporate patient insights into strategic decision-making, gather and synthesize insights on patient needs, experiences and the patient journey and translate them into actionable recommendations for strategic decision-making.
- Strategically Partner with Business Units, Medical, PPGA and other internal stakeholders to identify opportunities for meaningful patient engagement, while ensuring compliance with applicable legal, regulatory and governance requirements.
- Partner strategically with PPGA and cross-functional stakeholders to align on external communications with broader healthcare policy and stakeholder engagement priorities.
- Support communication activities related to market access, healthcare environment and stakeholder engagement topics in partnership with relevant internal experts.
- Manage external communications agencies and service providers to ensure effective delivery of communication activities.
Who You Are:
You are a strategic thinker with a pioneering spirit and hands-on ability. Your passion for communications is matched by your digital savviness and knowledge of media landscapes. You thrive in dynamic environments, effortlessly juggling multiple priorities while maintaining a high sense of responsibility and accountability. You excel at building trust-based partnerships and fostering collaboration across teams, while being skilled in creating clear, compelling messages about complex topics.
Required Skills:
- Bachelor’s Degree preferably in communications, business or sciences or an equivalent discipline with significant experience in communications
- 7+ years of experience in Corporate Affairs, Corporate Communications or equivalent roles, preferably in the Pharma/Biotech industry.
- Strong project management skills and ability to manage media contacts
- Proven ability to articulate clear messages about complex subjects.
- Excellent writing skills with the ability to create content for various channels.
- Good knowledge of SharePoint, Microsoft Office 365, content management and strong AI savviness.
Preferred Skills:
- Experience working within a PR/communications agency supporting Pharma/Biotech accounts.
- Demonstrated flexibility in multi-tasking and prioritizing tasks effectively.
- Strong ability to engage with journalists, media partners, and influencers