PR & Media Manager

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

MAIN PURPOSE

The PR & Media manager is a key contributor to manage and execute the PR & Media strategy in accordance with the Maison guidelines to support the business objectives and the growth of Maison in the region by maximizing the brand's exposure, impact and image.

With the aim of increasing brand visibility & awareness among the right audience, in line with the international corporate guidelines and within the defined budget.

CONTEXT

Based in the regional headquarters, part of the MEIA team, reporting to the Marketing Director of the region, travel expected.

KEY RESPONSIBILITIES Define the PR & Media Strategy in the region

• Develop and implement regional Media & PR strategy building brand awareness among the right audience to recruit new customers
• Ensure dispatch and strong influx of relevant information to the key media and partners
• Ensure qualitative and quantitative press coverage (print and digital)
• Develop and pitch global but also regional stories
• Evaluate opportunities for partnerships and sponsorships on an on-going basis
• Manage public relations activities: press related events, press trips, shootings

Agency Management:

• Management of development and implementation of all media plans for the full region
• Responsible for the management of all agencies related to media & brand relations
• Regularly communicating with key stakeholders the media plan for the region
• Management and implementation of COOP media and budgets
• Management of the creatives required for the successful implementation of the media plans for the full region in accordance with both international brand and Richemont media guidelines
• Management of the media reporting required for the regional media plans
• Ensuring full optimization of all digital media plans
• Management of all social media planning, implementation & assets required for both owned social media and partner social media platforms

Lead the key ambassador strategy in the region

• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Build long-term relationships with all relevant stakeholders for the Maison future
• Build relationships with thought leaders to grow industry awareness
• Contribute to grow the VIP and KOL Database (local government, artists, royalties )
• Suggest and recruit new ambassadors in line with the Maison strategy
• Assist in management of brand ambassadors and influencers contracts and deliverables
• Set up relevant PR initiatives to meet objectives
• Recommend product placement in photoshoot, events and social media
• Forecasts of quantities of gifts for press
• Follow up PR budget for kits, press trips, shoot

Brand relations

• Management of the development and implementation of all regional brand relations plans
• Management of all language translations required for brand assets
• Management of all brand assets and products required for all regional brand relations activities
• Manage and develop a network of friends of the brand/local VIPs/influencers with the aim of increasing brand awareness and relevance
• Manage COOP brand relations activities and requests to ensure alignment to brand & regional marketing strategy
• Ensure brand relations outcomes and results are aligned to regionally set qualitative and quantitative targets

Responsible for the creative media and visual performance shootings

• Develop advertising and marketing communications and prepare directions for articles
• Optimize editorial results vs budget spent with the media
• Identify key profiles for shootings and built excellent relationships with them
• Plan, implement and manage shootings
• Monitor corporate image frequently

Budget & Reporting:

• Responsible of the PR & Media budget
• Maintain rolling 12 month media and brand relations plan for the full region, including COOP
• Management of all international and regional reporting requirements
• Monitor, analyze and communicate PR results on a monthly basis
• Provide regular feedback on PR, media and brand relation competitors best practices

JOB PROFILE Education:

• BSc/BA in PR, communications, journalism or similar relevant field

Required experience:

• Experience in similar PR roles
• A proven track record of successful PR campaigns
• Must possess excellent verbal and written communication skills
• Outstanding organizational and time management skills
• Have a full understanding of media needs and relationships

Technical skills / abilities:

• Very good knowledge of MS Office (Word, Excel & PowerPoint)
• Strong project management and analytical skills
• Fluent in spoken and written English (Arabic is a plus)
• Ability to travel within region (including KSA) & Europe

Personal skills

The successful candidate will have the following personal qualities:

• Presentable & client oriented
• Focused, target oriented, & organized with a high attention to detail
• Ability to multitask and work in a fast-paced environment.
• Proactive approach
• Operational skills and "hands-on" mentality
• Team player and leader of younger executive and interns