Marketing and Sales Manager

Baume & Mercier, watchmakers since 189 years, has always been a Maison that expresses watchmaking excellence in all its creations and through a simple, consistent motto devised by its founders: "Accept only perfection, only manufacture watches of the highest quality". Current collections include the Clifton that feature an urban and sporty chic character, the timeless Classima and the rectangular shaped Hampton. To know more about Baume & Mercier, please visit

As the Marketing and Sales Manager for Baume & Mercier in the Middle East, you will be pivotal in developing the brand's equity and awareness, attracting and developing a regional clientele, and driving sales across various channels. You will support the setup of our retailer network (wholesale) in the region, accelerating business growth and brand desirability. Your role involves orchestrating a 360 engagement plan and enabling the transformation of digital and client centricity within the regional organization. Your primary mission is to support the development of the Baume & Mercier brand in the Middle East by increasing brand awareness, equity, and desirability while engaging with retail partners and supporting them commercially.

• Implement the Marketing and Communication strategy, aligned with Headquarters guidelines. This includes developing marketing strategies and initiatives within budget, enhancing the brand's presence and image, managing all aspects of brand development, monitoring co op marketing investments, overseeing marketing and communication events, maintaining relationships with local media, representing the brand to clientele, and benchmarking the competition.
• Monitor and develop sales by supporting the management of key accounts (POS visits, replenishments, best sellers implementation) and Boutiques. Assess brand coverage, evaluate new POS opportunities, implement productive assortments, improve replenishment processes, and implement sell out strategies and activation plans per account.
• Handle ad hoc operational tasks, potentially covering for the Sales & Operations specialist during absences, including managing retailers' orders and invoicing.

To thrive in this role, you will need a blend of marketing acumen, sales drive, and operational competence.

• Bachelor's degree in Business Administration or Marketing.
• 3+ years of managerial experience in the luxury goods or high value product industry.
• Strong background in operational marketing and communication project development.
• Strong commercial acumen and strategic thinking abilities.
• Client focused with excellent interpersonal and communication skills.
• Results oriented with a proactive and innovative mindset.
• Good knowledge of Excel and PowerPoint.
• Fluency in English is required; Arabic and French are optional.
• Willingness to travel (approximately 60% of your time will be spent in the field).

• Innovative, entrepreneur minded, and solutions oriented.
• You enjoy being in the field, visiting customers, and prospecting.

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity.
• We foster empathy, curiosity, courage, humility, and integrity.
• We care for the world we live in.

The interview process will involve:

• An initial screening with Talent Acquisition to discuss your background and experience.
• A first interview with the Regional Brand Manager to delve deeper into your skills and experience, and to discuss the role in more detail.
• A final interview with senior leadership and HR to assess your fit with the company culture and strategic vision.