Marketing Director - Clean Energy/Decarbonization

Our client is an industrial clean-energy company that specializes in producing zero-carbon steam for heavy industries - especially in sectors that use a lot of thermal energy (steam) like aluminum, mining, minerals, chemicals, and oil & gas.

Brand & Narrative Leadership

• Own and refine the brand identity, messaging, and positioning across all markets.
• Translate technical solutions into compelling narratives tailored for industrial customers, policymakers, and investors.
• Ensure brand consistency across all materials, digital assets, and communications.

Marketing Communications & Content

• Lead the development of high-quality content: press releases, white papers, case studies, videos, investor materials, and thought-leadership pieces.
• Manage media relations and coordinate with PR agencies where needed.
• Craft messaging for major announcements, partnerships, milestones, and fundraising rounds.

Digital Presence & Web Strategy

• Oversee the design, management, and evolution of the website.
• Develop digital campaigns to reach industrial buyers, partners, and investors.
• Optimize SEO, analytics, and inbound lead generation.

Social Media & Public Engagement

• Build and execute a social strategy that amplifies the company's leadership in solar thermal and industrial decarbonization.
• Manage corporate social channels (LinkedIn as primary; X/YouTube optional).
• Develop multimedia content to increase visibility and engagement.

Industry Events & Conferences

• Lead participation in major industry events (e.g., Future Minerals Forum, ADIPEC, COP, industry summits in Saudi Arabia, Europe, and the U.S.).
• Organize customer workshops, investor events, and speaking engagements for executives.
• Own the full events calendar, planning, and execution.

Vertical-Specific Marketing

• Develop targeted campaigns and materials for priority sectors:
  • Aluminum/alumina
  • Mining
  • Oil & gas (including steam and EOR)
  • Building materials
• Build segmented messaging aligned with buyer needs, technical attributes, and regional context.

Investor & Stakeholder Communications

• Support strategic communications for GCC sovereign wealth funds, European investors, and U.S. partners.
• Prepare materials for investor roadshows, term sheets, and ecosystem engagement.

Cross-Functional Leadership

• Work closely with Sales, Technology, and Executive teams to ensure alignment of messaging and market strategy.
• Oversee external agencies, contractors, and creative partners.

Must-Have

• 10+ years of marketing experience, ideally in energy, industrials, renewables, or infrastructure.
• Demonstrated success in B2B marketing with complex technical products.
• Strong writing and storytelling ability, able to turn engineering into compelling narrative.
• Experience managing digital platforms, websites, and analytics tools.
• Track record of event leadership and end-to-end project management.
• Global mindset and comfort engaging with clients and investors across the Middle East, Europe, and the U.S.

Nice-to-Have

• Experience in the GCC energy ecosystem.
• Familiarity with industrial decarbonization, solar thermal, or process industries.
• PR and media-relations background.
• Graphic design, video production, or creative direction exposure.