Director of Digital Experiences

7 hours ago

Employment Information

You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts with YOU.

Kimberly-Clark is seeking a Director of Digital Experiences to join our team. This role is a team leadership position and plays a critical part in our digital transformation.

The Digital CX team leads the transformation of Kimberly-Clark's digital presence across all consumer-facing brands as well as the B2B Kimberly-Clark Professional (KCP) business. We drive a customer-centric business strategy, using insights to inform and produce meaningfully differentiated digital products. Our team aims to establish seamless integration of online and offline processes and deliver high value content to the right customers, at the right time, through the right channels.

The person who takes this role will embrace a servant leadership mentality, partnering with key business and technology leads within the brand teams and Kimberly-Clark Professional business to drive their business strategy forward from a digital perspective and deliver against ambitious business goals. Their primary responsibility will be to define and execute the roadmaps and day-to-day development of core digital products including the consumer brand and KCP websites, mobile apps, and customer portals that deliver against the vision and brand strategies for each business unit. You will help co-create the long-term vision for how to best support internal and external customer needs across all Kimberly-Clark's digital platforms - defining the future of Kimberly Clark's digital ecosystem.

Successful candidates will have strong demonstrated leadership through change, a proven ability to inspire and develop talent, a tremendous customer curiosity and creativity, a proactive solution-oriented attitude, collaborative approach to partnership, results-focus mindset, and a "fail forward" mentality, always pushing for new and different ways to drive relationships and the business.

They will prioritize transparency, a customer-centric approach, data-driven decisions, and empathetic collaboration. Upholding values of integrity, curiosity, tenacity, agility, and inclusivity, the team is committed to continuous improvement and adapting to changes while celebrating diversity as a strength.

In this role you will:
  • Drive Business & Customer Impact: Translate business objectives into digital product strategies that balance short-term performance with long-term innovation. Champion customer-first solutions that enhance user experience, accessibility, and personalization across web and mobile platforms. Define and analyze KPI metrics that inform the success of products. Use data insights and metrics to prioritize features, measure impact, and continuously improve products.
  • Create the Vision and Roadmap: Define and own a clear product vision and roadmap aligned with KCNA's strategic goals and operational requirements. Partner with key stakeholder teams to define objectives and strategic priorities to build and execute the overall digital product roadmap. Measure success against cross-functionally-aligned KPIs and meet critical launch timelines. Using a foundation of user experience /customer experience insights, customer journey maps, and personas, partner with stakeholder teams to establish a clear roadmap to deliver great digital experiences to our consumer and professional audiences. Leverage a strong understanding of customer behavior and Product Management and Agile methodology.
  • Provide Leadership & Champion Product Excellence: Serve as the resident expert on strategic product development to ensure that the roadmaps and work we produce meets the needs of the business and adds value for our end users (consumers, distributors, customers, etc.). Lead, mentor, and grow a high-performing team of Product Managers, instilling a culture of innovation, customer-centricity, and accountability. Establish product management best practices, governance, and processes to drive consistent execution at scale across different product teams.
  • Embrace Problem-Solving Mindset: Balance technical and business acumen to translate business needs into solutions, in partnership with key stakeholder teams. Partner on integrations and work with 3rd party marketing platforms to deliver a highly personalized experience to our users. Bring a high level of MarTech industry expertise to offer best practices and support new ways of working for our teams. Help define a product roadmap that meets the needs of the business and leverages K-C's technology investments.
  • Collaborate: Communicate and collaborate with cross-functional stakeholder teams to share learnings around new digital products and features to internal and external stakeholders. This role will need to build strong relationships with the business and marketing teams, technology, legal, etc. to build the most relevant and impactful digital destinations possible. Lead by example to create an agile mindset and a culture of collaboration, with the Digital Experiences Team, your key stakeholders, and your peers.
  • Optimize Digital Ecosystem: Investigate and analyze MarTech tools (ex. web analytics, tagging, data management, and site personalization/optimization) to identify untapped optimization opportunities to maximize ROI. Ensure and monitor the health of MarTech integrations and work with key stakeholder teams for new integrations that drive value for the end user of our platforms. Track and understand new features of platforms within the entirety of our branded ecosystems. Stay ahead of emerging digital trends and ensure products evolve to meet customer expectations and business needs.

About Us

Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
  • Bachelor's Degree
  • 10+ years of leadership experience in digital experience strategy and product management, with a proven track record of shaping and scaling websites, mobile apps, and omni-channel products that drive engagement, customer satisfaction, and business impact.
  • Proficient in defining, analyzing, documenting, and communicating product and software requirements in an agile development environment, ensuring alignment between business needs and technology delivery.
  • Strong business acumen with demonstrated ability to develop and present business cases, influence senior leaders, and secure funding approval for multi-year digital roadmaps.
  • Recognized as an expert consensus builder who drives change across organizational boundaries, navigating complexity to deliver business outcomes and scalable digital solutions.
  • Passion for elevating the customer and user experience, with the ability to inspire, persuade, and align cross-functional teams to execute against a shared vision.
  • Experience leading organizations through influence without direct authority or control
  • Experience in leading significant tech change in a large enterprise in modern tech capabilities
  • Experience managing teams of 4-10 (FTEs plus contract support)
  • Proven track record of working in a highly matrixed organization on high-profile projects
  • Passion for solving complex problems with a data-first mindset
  • Strong analytical skills
  • Strong interpersonal and communication skills, including written, verbal, and active listening skills
  • Must be able to manage multiple projects and deadlines simultaneously
  • Ability to work in a team-orientated, collaborative, and cross-functional environment

Total Benefits

Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see .

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