Vice President of Online Growth Marketing

About Cariloha

Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70+ stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green footprint of this renewable resource.

Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving. We are looking for team members who espouse these same values.

The Role

As VP of Online Growth Marketing, you will lead the strategy and execution of our online growth initiatives and customer journey from showroom to online. Reporting directly to the Executive VP of Marketing, youll be the architect behind our new customer acquisition strategies, with an acute focus on leveraging Carilohas showrooms in high-traffic retail destinations and other digitally native resources to scale results.

Primary KPIs

• New Customer Acquisition
• Customer Acquisition Cost (CAC)
• Online Revenue per Subscriber (RPS) from Showroom Customers

Responsibilities

• Own Carilohas online growth strategy and customer journey from showroom to online.
• Leverage all digitally native channels and emerging platforms to capture and grow sales once acquired from the showroom.
• Drive continuous optimization through A/B testing, funnel analysis, and performance tracking.
• Collaborate cross-functionally with Store Managers, Regional Sales Directors (RSDs), Product, Creative and Sales Teams to ensure customer journey strategies align with business goals.
• Coordinate with CRM, email, and lifecycle marketing teams to increase LTV and retention.
• Identify and evaluate new tools, vendors, and platforms that can enhance growth outcomes.
• Provide regular updates to executive leadership with transparent metrics, insights, and recommendations.

Requirements

• 7+ years of experience in digital growth marketing, preferably in consumer products.
• Proven track record scaling online customer acquisition and retention for high-growth omni-channel brands.
• Fluent in performance marketing, customer journey, email funnels and e-commerce optimization.
• Ability to translate data insights into effective marketing strategies.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Ability to communicate clearly with C-level execs and inspire confidence in our numbers and narrative.

Compensation and Perks:

• Competitive salary based on experience and qualifications
• Medical, Dental, Vision, Life
• 401(k) match
• PTO
• Gym Membership Options
• Rewarding Recognition Programs - includes weekly and monthly monetary rewards, and five annual $2,500 Live Your Dream rewards for outstanding employees
• Generous Product Discounts for Employees
• Annual Product Giveaways
• Fully Stocked Kitchen and Frequent Catered Meals
• Flexible Work Scheduling
• Annual Free, One-on-One, Private Financial Consulting

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