UAEN Regional Content & Visual Communication Manager Retail IKEA RSO Jebel Ali

UAEN Regional Content & Visual Communication Manager Retail IKEA RSO Jebel Ali

4 days ago Be among the first 25 applicants

Job Requisition ID: 173897

Al Futtaim Group is a diversified private company headquartered in Dubai, United Arab Emirates, operating in automotive, financial services, real estate, retail and healthcare across more than 20 countries. The company partners with over 200 of the world's most admired brands and employs more than 35,000 people. Al Futtaim values respect, excellence, collaboration and integrity and strives to enrich the lives of its customers.

Overview Of The Role

This role is responsible for positioning IKEA as a leader in Life at Home across all markets by developing strategies for store design, communication, and visual merchandising. The Regional Communication Manager protects IKEA's brand identity and creates impactful visual presentations across all touchpoints. The role requires a deep understanding of consumer behaviour, communication systems and global solutions to adapt to regional needs, and close collaboration with Service Office Marketing, Digital teams and cross functional partners.

What You Will Do Strategic Communication Development

• Develop and steer the integrated communication strategy across all business areas, internal sales support functions and 360 marketing campaigns.
• Lead the creation of visual communication, graphic design and multimedia communication assets.

Communication Infrastructure & Content Strategy

• Map and analyse the communication channel landscape and content ecosystem for effective communication.
• Establish and maintain a regional Communication & Digital Publication Content Strategy.

Cross Functional Collaboration

• Partner with Digital teams in Inter IKEA and INGKA Group.
• Introduce new communication strategies to support implementation of country business plans.

Brand Expression & Customer Touchpoints

• Support all stores and customer touchpoints to secure a strong IKEA Brand identity.
• Ensure communication standards in the region are distinct from competitors.

Concept Driven Communication & Commercial Support

• Plan and deliver graphic solutions that support commercial priorities.
• Collaborate with several SO functions to define national priorities.

Publications & Production

• Lead brochures, CRM and publication processes to ensure alignment with IKEA brand guidelines.
• Manage content localisation and translation for clear communication across languages.

Content Creation & In House Studio

• Lead production of high quality content for various channels including video, social media and internal platforms.
• Manage scheduling and equipment coordination for efficient content workflows.

Store Communication Coaching & Leadership

• Coach Store Graphic Communication Leaders to enhance the IKEA shopping experience.
• Maintain understanding of customer insights and behaviours to improve store communication.

Competence Development & Best Practice Sharing

• Share best practices to strengthen graphical communication competence.
• Provide training on using global communication tools and guidelines.

Projects & Expansion Support

• Support expansion project phases with graphic design expertise.
• Contribute to strengthening current ways of working through best practices.

Financial Efficiency

• Ensure communication development processes are cost effective without compromising quality.
• Secure unified country wide approaches for artwork creation and production efficiency.

Required Skills To Be Successful

• Comprehensive understanding of the role and responsibilities within Communication & Interior Design.
• Ability to develop communication plans using digital assets.
• Strong leadership and strategic thinking skills.
• Expertise in consumer buying behaviour and competitive market analysis.

What Qualifies You For The Role

• 5+ years of experience in a communications leadership role with a full 360 degree communication approach.
• Bachelor's Degree in Interior Design, Architecture, Communication or Spatial Design.
• Knowledge of the IKEA Concept and experience incorporating commercial calendars into communications.
• Proficiency in Adobe Creative Suite CS6 for both Mac and PC.

Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Motor Vehicle Manufacturing