Senior Manager Digital Marketing - B2B & B2C

• Strategy & Leadership: Develop and execute the comprehensive digital marketing strategy for both brands. Lead, mentor, and build a high-performing team of specialists covering performance marketing, CRM, SEO, and data analysis.

• Budget & Performance Ownership: Own the entire digital marketing budget, ensuring optimal allocation across channels and brands to maximize ROI (CPL, lead quality, brand lift). Establish KPIs and reporting frameworks to track performance against business goals.

• Social Media & Digital Identity: Architect and build our global social media presence from scratch for both brands. Define our digital voice, drive innovative content strategies, and create a best-in class digital identity that sets a new benchmark in our categories.

• Integrated Campaign Management: Collaborate with Brand, Creative, and Retail teams to design and execute seamless omnichannel campaigns, ensuring our digital efforts are perfectly integrated with offline activations, showroom experiences, and overall brand messaging.

o Oversee sophisticated lead generation and brand building campaigns using LinkedIn, targeted content marketing, and Account Based Marketing (ABM) tactics.

o Drive a robust B2B SEO strategy to establish brand authority and capture high intent traffic from architects, designers, and developers globally.

o Lead the digital strategy for the global brand launch, from pre launch audience building to driving footfall for the retail launch.

o Direct full funnel performance marketing campaigns across Meta (Instagram, Facebook), Pinterest, and Google (Search, Display) to generate leads and drive showroom visits.

• MarTech & Analytics: Oversee and optimize the marketing technology stack (CRM, analytics, automation tools) to ensure we have the insights and capabilities needed to win in our markets.

• Experience: You have 8 10+ years of progressive experience in digital marketing, with at least 3 years in a leadership role managing a multi disciplinary team.

• Crucial Dual Expertise: You must have proven, hands on experience in both B2B lead generation (ideally for a design or quality led product) and B2C digital marketing for premium retail brands.

• Industry Background: You have a deep appreciation for aesthetics and brand building, with a background in premium furniture, high fashion, interior design, architecture, or a high end retail business.

• Brand Builder's Mindset: You understand that digital is not just about performance; it's about brand building. You have experience using digital channels to tell a story, create desire, and build a brand from a foundational level.

• Technical Acumen: You are an expert practitioner, not just a manager. You have deep, hands on knowledge of Google Ads, Meta Ads Manager, GA4, advanced SEO principles, and major CRM/Marketing Automation platforms.

• Strategic & Analytical Mindset: You are a strategic thinker who can set a long term vision while also being able to dive deep into campaign data to identify actionable insights and drive continuous optimization.

• International Experience: You have experience managing campaigns targeting both the GCC region and international markets, particularly Europe.

Seniority level: Director

Employment type: Full time

Job function: Marketing

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