Regional Marketing Manager - META

Regional Marketing Manager - META

Dubai, United Arab Emirates (Hybrid)

Thales is a global leader in cybersecurity, identity management and data protection. More than 30,000 organisations rely on our solutions to verify identities, grant access, analyse data and encrypt information.

Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. Working closely with Sales, Customer Success and broader marketing teams, you will drive business growth through events, demand generation campaigns and integrated marketing initiatives.

• Develop, execute and measure an integrated demand generation marketing plan to generate pipeline and align with overall Regional Marketing goals.
• Partner closely with Sales to achieve company goals; plan and execute events and campaigns.
• Identify ideal customer profiles (ICP) and buyer personas for target account selection aligned with solutions and product.
• Create and deliver marketing programs and campaigns for priority accounts and key segments within the region; support sales teams with sales driven marketing activities.
• Collaborate with the content team and agencies to create and localise content, messaging and campaigns across the entire buyer's funnel.
• Develop segment specific content and campaigns tailored to industry verticals and market maturity across META.
• Build joint marketing strategies with key channel and technology partners to generate demand, increase co branding impact and support regional revenue goals.
• Design and execute integrated customer marketing campaigns that nurture the customer base and drive product adoption, upsell opportunities and advocacy.
• Use data to track campaign effectiveness, optimise program performance and continuously evolve tactics based on regional feedback and KPIs.
• Report metrics via SFDC and Power BI to present to regional sales and marketing teams.

• Strong understanding of the cybersecurity landscape and experience in marketing strategy and execution.
• Proven experience in customer marketing, demand generation, partner marketing and segment marketing at a regional or field level.
• Excellent relationship building skills and ability to work independently while collaborating with marketing teams and other departments.

We offer market leading training, development and mentoring opportunities. Flexibility to work part time, job sharing, remote or with flexible hours.

Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.

Role Level: Not Applicable
Work Type: Full Time
Country: United Arab Emirates
City: Dubai
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