Regional Category Manager

Regional Category Manager

  •   1 Vacancy
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Job Description

Responsibilities Align, adapt, and implement initiatives to support brand and business objectives.Co-create and supervise digital, social media, and e-commerce communications for brands, ensuring effe...

Responsibilities
  • Align, adapt, and implement initiatives to support brand and business objectives.
  • Co-create and supervise digital, social media, and e-commerce communications for brands, ensuring effective localization.
  • Contribute to global or regional innovation, category, and branding activities.
  • Steer and execute marketing, advertising, and promotional activities to drive brand performance.
  • Provide marketing inputs to inform the relevant marketing master plan.
  • Analyze competitor scenarios and draw actionable conclusions despite limited market data.
  • Ensure consistency in market sizing methodology and develop tangible sales tools.
  • Oversee the implementation of channel strategies to maximize reach and impact.
  • Coordinate with external agencies on concepts, strategies, and budget considerations.
  • Manage resources to ensure timely local execution of initiatives.
  • Execute brand management and sales promotion activities at the local level.
  • Take ownership of L17 steering to align brand execution with strategic priorities.
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