Outside Business Development Representative (PNW Region)

Company Overview

Highland Laboratories ( ) is a leading manufacturer of premium dietary supplements. Our consumer brand, Mt. Angel Vitamins ( ), reflects our commitment to clean, science-backed, and effective wellness solutions. As a legacy Oregon brand, were on a mission to reclaim and expand our presence across the Pacific Northwest.

Role Overview

As the Outside BDR for the PNW, you will be the field-based ambassador for Mt. Angel Vitamins. This role is responsible for driving new business, increasing SKU placements, growing share of shelf, andexpanding into new channels, including health practitioners. Youll also work to educate existing accounts on new products and campaigns to deepen brand loyalty and pull-through.

Key Responsibilities

• New Account Acquisition
  Identify, prospect, and close new business across independent retailers, regional chains, and practitioner offices.
• Territory Coverage & Field Sales
  Travel throughout the PNW at least 3 days per week, visiting accounts, conducting staff trainings, and improving relationships.
• Education & Sell-Through Support
  Conduct in-store associate education, deliver marketing collateral, and ensure awareness and activation of new items and promotions.
• Channel Expansion
  Engage naturopaths, chiropractors, and integrative clinics to open new practitioner-focused sales channels.
• Marketing & Trade Events
  Attend regional trade shows, expos, and events to represent the brand and generate leads.
• Reporting & CRM
  Log all activities, call reports, and opportunity progress in CRM or sales tracking tools.

Key Metrics for Success

• Number of new retail and practitioner accounts opened per quarter
• Growth in average SKUs per account
• Account retention and reorder velocity
• Field visit volume and territory coverage
• Participation in trade shows, trainings, and activations
• Total territory revenue growth YoY

Qualifications

Must-Haves

• Outgoing, service-oriented personality with high energy and positivity
• Strong desire to educate, connect, and create value for customers
• Proven hunter mentalityrelentless in pursuit of opportunity
• Consultative sales mindsetcomfortable explaining benefits, ingredients, and differentiators in wellness products
• Ability to travel 5070% of the time within the region
• Valid drivers license and clean driving record

Nice-to-Haves

• Prior experience in supplements, natural products, or health & wellness CPG
• Familiarity with PNW accounts and regional health food ecosystem
• Territory-building or new market development experience
• Background in nutritional consulting, personal training, or health education

What We Offer

• Competitive base salary + commission
• Travel/mileage reimbursement
• Annual wellness credit and product discounts
• Direct access to leadership, product innovation, and mentorship
• A purpose-driven team and a chance to make real community impact

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