Marketing Manager - Trade & Events

Position title: Marketing Manager - Trade and Events, MEAI

Reporting to: Marketing & Communications Director, MEAI

BVLGARI, a 140-year legacy, seeks a dynamic Marketing Manager to lead trade and events activity, supporting regional strategy. This role enhances brand visibility, drives retail performance and strengthens relationships with stakeholders.

• Develop the annual Trade Marketing & Events calendar aligned with brand strategy, regional/local priorities and commercial objectives.
• Plan, develop and implement marketing initiatives, acting as main contact and project leader with internal stakeholders and central marketing team.
• Monitor competitor brand events to identify emerging trends and differentiation opportunities.
• Plan, manage and execute luxury events including product launches, high jewelry events, boutique openings, exhibitions, fairs, pop-ups and VIP client events.
• Own the full event lifecycle: concept development, budget management, logistics, vendor & agency sourcing, production supervision, guest experience, post-event reporting.
• Ensure events reflect brand luxury positioning and deliver seamless, elevated experiences.
• Orchestrate and coordinate 360 initiatives, coordinating internal stakeholders, agencies, vendors and central marketing team.
• Establish strong relationships with internal stakeholders, central marketing team, agencies and luxury service providers.
• Define and implement KPIs to measure trade marketing activities and events effectiveness, aligning with commercial and CRM objectives.
• Collaborate cross functional teams (Retail, Sales, CRM, Finance) to ensure KPI frameworks are actionable and aligned across departments.
• Drive performance accountability by sharing insights and learnings through post activation and post event reviews.
• Develop, implement and monitor local support budget, in line with central guidelines.
• Manage trade marketing and events budgets, ensuring effective allocation, cost control, and reporting.
• Provide regular updates and reporting to senior leadership on activity performance and impact.

• Excellent project management and planning skills.
• Budgeting and reporting skills.
• IT applications (Office, internet search engines, specific tools).

• Client focused - both internal and external.
• Flexibility within ways of working.
• High understanding of business acumen.
• Analytical skills - competitor analysis, project 360 review.
• Ideator and creative thinker.
• Exceptional communication skills.

Mid Senior level

Full time

Marketing and Sales

Industries

Retail Luxury Goods and Jewelry