Marketing Manager - Beverages

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Lead in development of beverage brands (FS) strategy with content management, channel execution, trade marketing, product innovation, menu innovation, digital marketing, ecommerce and training.

Support sales growth, customer retention and profitability of the beverage portfolio (FS) by supporting strategic planning and execution of marketing programs.

Build the brand story, product range, marketing assets and online & offline campaigns. Develop & execute a world-class omnichannel brand positioning initiative to drive sales across the region & while, developing a strong brand franchise vis a vis Chains, Independents & competitors.

Identify and leverage market insights to fill portfolio gaps by adding new product platforms & differentiated product stories.

Develop in-depth customer/menu/trends and market knowledge to deliver plans for short and long-term strategies for demand generation

Provide sales force with leadership and marketing support, including sales tools, training, competitive intelligence and actionable reporting.

Execute marketing strategies, programs, and pricing strategies which will meet profit objectives for the FS solutions category.

Stay current on global/regional market trends and practices and understand impact on JCDC product line and business.

Lead cross functional teams, to deliver project results ie., events & customer sessions.

Financial: Market share improvement and improvement in Brand Health and Value

Brand Communication & Development

Market Share

Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends

Improvement of internal processes & systems

Continuously leading and driving innovation & learning

8-12 years of professional experience in F&B industry

At least 3 years of B2B sales/marketing experience in a complex, multi-segment selling environment.

Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet

Product Management Experience

Business-to-business sales/marketing experience

Ability to relate to influential people and complex organizational structures strong interpersonal and relationship building skills

Ability to communicate effectively with all levels of internal/external stakeholders

Demonstrated initiative and leadership skills building execution strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results

Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential

Must have demonstrated initiative and ability to work independently and handle multiple tasks.

Ownership & Result Orientation

Marketing Research and Strategy

Communications Development

Brand Strategy and Brand Equity Management

New Product Development

Self and Team Management

Planning & Decision Making

Strategic Thinking

Change Management

Business Unit: IFFCO Beverage Solutions (4678)