Marketing Manager

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

Visa is seeking an experienced and passionate Marketing Manager with an exceptional ability to design marketing programs activating eCommerce as a strategic segment. This role will explore and develop a deep understanding of online shopping behavior, identify key user groups and usage occasions, and develop marketing plans to activate against them. The goal is to activate the Visa brand and drive eCommerce transactions by influencing consumer perception and behaviors, leveraging Visa's product, capabilities, brand advantages and partnerships.

As part of the CEMEA Brand & Digital team, this role reports to the Consumer Marketing Director CEMEA and will be based in the Dubai office.

• Develop eCommerce consumer marketing strategy for CEMEA, aligned with Visa's revenue drivers and brand priorities.
• Identify and prioritize eCommerce categories based on consumer trends, competitive landscape, and growth opportunities for Visa.
• Develop a deep understanding of online shopper behavior, key audiences, and eCommerce use cases relevant to Visa, and create activation plans for regional marketing teams.
• Understand consumer barriers to making online payments and storing cards on file and leverage Visa's product solutions, brand advantages and partnerships to drive behavioural shifts.
• Build integrated consumer campaigns that drive Visa usage online and brand preference, leveraging digital, social, content, influencer, CRM, and merchant channels.
• Partner with key eCommerce merchants and issuers to deliver co-marketing programs that strengthen Visa's role in the online journey.
• Leverage Visa's premier sponsorship properties through engaging, digital first marketing programs that win with consumers and clients in the eCommerce space.
• Work closely with Merchant Sales & Acquiring, Product, Media, Data & Analytics, Sponsorship teams.
• Support markets with toolkits, guidance, localized frameworks and best practices for rollout.
• Define a measurement framework with campaign KPIs linked to brand and business outcomes, translating insights into optimizations and future recommendations.
• Drive a first party data collection agenda through the eCommerce strategy and programs.
• Ensure alignment and visibility through structured communication, reviews, and reporting.

• 8-10 years of relevant work experience with a bachelor's degree or at least 7 years of work experience with an advanced degree.
• Deep understanding and experience in Marketing, including strategy, planning, and execution, bringing new ideas and products to market.
• Extensive experience in audience segmentation and development of tailored marketing programs, with alignment across multiple stakeholders.
• Digital fluency and eCommerce landscape understanding, preferably across a variety of CEMEA markets and relevant industries.
• Strong strategic thinker and storyteller with a results orientation and solid financial and analytical acumen.
• Excellent business English skills, written and spoken.
• Ability to collaborate, influence, and build relationships within a matrixed organization and with external partners.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company: Visa Industry: IT Services and IT Consulting