Marketing Content Lead (PMO)

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• Review marketing content as fit for business units, recommend content and messaging strategies for business units
• Create marketing campaigns and programmes which will fit to business metrics of UVs, sign-ups and effective first time deposits, while ensuring timely reports of such initiatives
• Oversee operational processes and systems to ensure they are efficient, effective, and aligned with the company's strategic goals
• Work efficiently with other departments to develop and implement strategies and operations which will improve business metrics
• Develop and maintain documentation of processes
• Train staff on new or revised processes
• Monitor compliance with processes and take corrective action as needed
• Identify opportunities for cost savings and process improvements
• Assist in the development and implementation of company-wide initiatives
• Participate in strategy meetings and provide input on operational implications of proposed strategies
• Prepare reports for senior management on status of operations and progress towards objectives

• Knowledge of Web3 and/or crypto industry
• Essential experience in trading (which can be non-crypto) if the previous criteria is not met
• Passionate and talented leader and people manager, with strong brand and planning acumen, who has experience researching and planning for consumer and/or tech brands
• 7+ years of relevant brand or product marketing experience in finance and tech space
• Strong experience and keen interest in analyzing brand, consumer, category, cultural trends and data insights to identify opportunities for the brand
• Experience in running integrated campaigns from strategy to execution, and end-to-end project management
• Experience in forming strong working relationships with marketing counterparts in paid, owned and earned disciplines, forming the basis of trust and action to move strategies from theory to reality
• See brand and strategy as a team sport, drawing upon your expertise and others' in brand, creative, digital, social, paid, owned, earned, and whatever comes next

• Mid-Senior level

• Full-time

• Project Management and Information Technology

• Internet Publishing