Manager CRM

User lifecycle management : Own and optimize the end-to-end CRM lifecycle for a vertical, ensuring a seamless and value-driven customer journey, maximizing impact and optimizing ROI

Campaign Development : Manage engaging CRM campaigns across talabat's owned channels, with a strong focus on driving user acquisition, increasing order frequency, and enhancing retention

Experimentation & Insights : Design and launch A/B tests and other CRM experiments in collaboration with the Business Intelligence team, with the aim of uncovering actionable insights to continuously refine strategies and improve performance.

Budget management : Own responsibility for the end to end CRM budget for some of the markets in which Talabat operates, closely coordinating with finance, planning and local marketing teams

As a Manager, you will own and implement CRM campaigns for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands-on to get the job done.

• Ideation of basic CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution

• Bachelor's degree with a strong data focus.
• Minimum 3-4 years of proven relevant work experience in digital marketing, preferably in a fast-paced working environment
• Experience in any area of digital marketing is valued, with prior exposure to CRM considered a strong advantage.
• Strong data skills and advanced Excel proficiency are required.
• Experience in working with CRM and campaign management tools like Braze or similar.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English, Arabic is a plus
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attention to detail and a good team player