Manager, Area Marketing

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary
Manager, Area Marketing

Job Summary
Manager, Area Marketing (UAE & Oman)

Region
East Arabia Division (UAE, Oman, Pakistan, Qatar, Kuwait, Afghanistan)

Focus Markets
UAE and Oman

Department
Area Marketing, Marketing & Communications

Key Responsibilities

• Collaborate with the extended team to develop and execute the annual marketing and communications plan, aligning with business objectives and driving growth across issuers, merchants, and consumers.
• Partner with the UAE & Oman Marketing Director to build local strategy and implementation for marketing programs, ideation, program execution and post market results tracking and analysis.
• Develop compelling new marketing assets that issuing and merchant partners can leverage to grow card share and drive greater spend on Mastercard products.
• Develop tailored marketing programs to increase MasterCard card issuance and usage, including start up and coordination of all related activities.
• Design and implement brand led and product level marketing programs-including advertising, sponsorships, promotions, digital and interactive initiatives-to deliver measurable business and brand impact.
• Partner with Account Management teams to support business development efforts through innovative and customized marketing strategies.
• Lead the planning and execution of high impact customer events and experiences throughout the year.
• Drive achievement of the Division's financial performance targets, brand health metrics, and marketing return on investment (ROI).
• Execute targeted product and brand marketing initiatives to accelerate inbound, cross border, and e commerce transaction growth.
• Manage multiple agency relationships, fostering innovation and ensuring excellence in campaign and communications delivery.
• Optimize and elevate existing sponsorship programs to maximize brand visibility and consumer engagement.

Profile & Requirements

• Experience: 8-12 years in marketing, with a mix of B2C, B2B, and PR communications.
• Education: Bachelor's degree.
• Languages: Fluent in English and Arabic.

Skills

• Proven success in integrated marketing planning and execution.
• Strong collaboration and stakeholder management skills.
• Ability to turn qualitative & quantitative data and information analysis into actionable insights.
• Deep understanding and executional experience of media, digital, sponsorships, and events.
• Excellent presentation, proposal writing, and negotiation capabilities.
• Proficiency in MS PowerPoint, Word, and Excel.

Attributes

• Self starter with high energy and motivation.
• Resilient and able to navigate complex, matrixed environments.
• Creative thinker with a test and learn mindset.
• Team player with a strong achievement and results orientation.

Corporate Security Responsibility

• Abide by Mastercard's security policies and practices.
• Ensure the confidentiality and integrity of the information being accessed.
• Report any suspected information security violation or breach.
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Seniority level
Mid Senior level

Employment type
Full time

Job function
Marketing and Sales

Industries
Financial Services, IT Services and IT Consulting, and Technology, Information and Internet