LIGHTBLUE appoints Adel Noueihed as Managing Director
LIGHTBLUE appoints Adel Noueihed as Managing Director
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Overview LIGHTBLUE appoints Adel Noueihed as Managing Director. In this role, he will lead the agency's operations across Dubai and Riyadh, working in close partnership with Co-Founder David Balfour a...
LIGHTBLUE appoints Adel Noueihed as Managing Director. In this role, he will lead the agency's operations across Dubai and Riyadh, working in close partnership with Co-Founder David Balfour and Partner Craig Borthwick.
Together with the wider leadership team, he will focus on driving strategic growth, strengthening client relationships, and pushing the boundaries of creative innovation across the region.
Responsibilities- Lead agency operations across Dubai and Riyadh.
- Drive strategic growth and expand LIGHTBLUE's market presence in the region.
- Strengthen client relationships and deliver design-led strategy and creative excellence.
- Collaborate with the leadership team to scale the business and cultivate culture and capability.
- More than 15 years of leadership experience across the MENA region with strategic and commercial expertise.
- Recent experience as Chief Marketing Officer for IFZA.
- Former Regional Managing Director at Imagination, with track record of scaling operations and leading major projects in the region (e.g., Saudi Ministry of Tourism global launch, Expo 2020 countdown).
- Experience with leading marketing strategy, design thinking, and regional business development; Global Executive MBA from INSEAD; accelerator programmes at CERN and MIT.
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