Lead Product Marketing Manager Margin Trading

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Building the Future of Crypto: Our Krakenites are a world class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Kraken is committed to industry-leading security, crypto education, and world-class client support through products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

• Contribute to the Margin Trading product vision and roadmap: partner closely with cross functional teams to shape and execute the product vision and roadmap, using customer and market insights.
• Lead product launches: drive the go to market strategy for new product and feature launches.
• Elevate the existing Margin Trading portfolio: evaluate performance and positioning of existing products to identify areas of opportunity.
• Craft and evolve product value narratives: own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences.
• Drive sales enablement: lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product.
• Support Kraken's ecosystem growth: architect go to market efforts that expand Kraken's footprint globally, leveraging partnerships, integrations, and product led growth initiatives.
• Be a market and customer expert: conduct deep analysis of customer needs, competitor offerings, and market trends; share insights regularly with internal teams.
• Champion customer research and insight: lead discovery and validation work through focus groups, panels, surveys, and user interviews; translate insights into actionable marketing strategies.

• 7-10 years of product marketing experience, ideally in crypto and/or trading platforms.
• Deep expertise in margin trading - user psychology, leverage mechanics, risk management practices, and product differentiators across crypto and traditional finance.
• Proven success launching products and features using market, customer, and behavioral insights.
• A customer obsessed mindset with strong experience positioning products to different user segments.
• Ability to lead complex, cross functional projects with multiple stakeholders and tight timelines.
• Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
• Highly analytical and data driven - comfortable navigating trading metrics to identify trends, uncover insights, and inform go to market decisions.
• Strategic thinker with strong execution skills - able to operate independently and in ambiguity.
• Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.
• Passion for helping others grow - support peers, mentor junior PMMs, and help raise the bar for the team.

Level: Entry Level

Work Type: Full Time

Country: United Arab Emirates

City: Dubai

Company: Kraken

Industry: Financial Services (IT Services and IT Consulting)

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge and skills considered the most suitable for the job.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind. Whether that's based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

This job is accepting ongoing applications and there is no application deadline.