Field Product Marketing Manager Fire Alarm Systems - Middle East

Location: United Arab Emirates, City: Dubai

Job Description: The Field Product Marketing Manager drives the local (geographical) product portfolio's life cycle in close collaboration with the Business Unit relevant product managers and the local Sales team. The Field Product Marketing Manager is responsible for the business management of the selected product portfolio in his/her geography, and for its commercial success. Geography and product portfolio may change depending on the needs of the business and/or strategic growth initiatives within the EMEA region, and may involve cross country responsibilities. The Manager collects and analyzes local Voice of Customer (VoC) and regulatory insights to support new product development and portfolio adjustments, and helps design marketing campaigns. They also represent the company in local standards committees and coordinate certification of localized products. The Manager is the go to expert on their product portfolio for the local sales organization(s) and the main communicator about the products, translating technical features into commercial messaging. This position is part of the EMEA Field Product Marketing organization.

• Product Life Cycle Management on the Local Market:
• Conduct market gap and product fit analysis to select products fitting the particular market needs.
• Define price positioning (versus competitors) on the local market, including price groups, to ensure product margins and profitability.
• Define the relevant service offer for the supported products together with sales and service teams.
• Contribute to New Product Marketing Customer Requirements, including master data requirements and service requirements/opportunities.
• Provide new product price and price list modifications for their portfolio to be entered in the ERP tool and communicated to customers.
• Coordinate with sales to fill in BTA (Business Target Agreement) with regards to expected revenues and launch plan activities for New Product Development projects.
• Own New Product Launches (NPL) in their portfolio for their geography (phase in/phase out), including providing forecast and financial expectations in yearly Profit Plans.
• Own End of Life process for their portfolio in their geography.
• Input into product local sales strategy and contribute to its execution with the sales team and partners.
• Help local Sales leadership develop and deploy an action plan to deliver the strategy and grow product sales (target specific customers, markets, channels, value proposition including Go To Market strategy).
• Represent Eaton in local standards committee and norm groups related to the focus products.
• Coordinate certification of localized products and solutions with local test labs and authorities.
• Support Global Segment Content Marketing & Campaigns COE with insights to develop and update buyer personas and journey maps for selected personas.
• Provide educated insights to field segment demand generation team to possibly localize or alter the segment campaign (e.g. for a local hero product).
• Ensure adapted and relevant sales enablement content materials are developed, validated and applied with localization when needed (trainings, support material, tools for Sales).
• Deliver Value Sales trainings to sales teams and partners (commercial persona) related to their own product portfolio.

• Bachelor's degree in technical studies or marketing.
• 5+ years of experience in marketing/technical role in the Life Safety industry, especially Fire Alarm System, with a deep understanding of Middle East markets, channels and competitive landscape.
• Understanding of business basics including revenue projections, business metrics, financial planning and pricing.
• Advanced knowledge of electrical products and fundamentals of electricity (advanced knowledge of EN/UL standards and Life Safety Codes is an advantage).
• Comfortable collecting and analyzing Voice of Customer (VoC) and regulatory insights.
• Understanding of demand generation campaigns and digital marketing.
• Fluent in English.
• Experience working with cross functional teams in a dynamic environment.
• Experience working within a matrix organization.
• Ability to translate technical features into commercial messaging.
• Previous experience in a comparable marketing/product management role.
• Relevant industry/sector experience.
• Willingness to travel 40%.

• Being part of a company that has been in business for more than 100 years and is well known in the industry.
• Work in a company committed to Inclusion & Diversity and Sustainability.
• Annual mentoring program, Eaton University, a reward and recognition system.
• Ongoing learning and career development opportunities in a global company; build your career and apply internally for our open positions worldwide.
• Strong, agile and diverse local and global team.
• Strong processes and state of the art systems and tools.
• Structured employee development processes, open feedback culture with development plans.
• Detailed induction support and well structured onboarding.

Job Details: Role Level: Mid-Level; Work Type: Full Time; Company Website: ; Company Industry: Appliances Electrical and Electronics Manufacturing; Company Function: Marketing and Sales.