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Our client is a well-established Internet Service Provider (ISP) company offering a range of connectivity solutions spanning from the residential to enterprise levels. They utilize a variety of innovative fiber and splicing technologies to remain on the cutting-edge of their industry. As the company continues to evolve in the rapidly changing ISP industry, they are seeking an experienced and forward-thinking Director of Marketing to lead and refine their marketing strategy.
The Director of Marketing will play a crucial role in boosting the company's brand awareness and customer conversion. They will utilize digital marketing trends, implement data-driven strategies, and tap into new markets to effectively promote the company's services. With a thorough understanding of the connectivity and ISP industry, the successful candidate will also oversee new product development, negotiate contracts, and use their expertise to drive traffic and customer conversions.
This Role Offers:
- Competitive base salary package plus a large benefits package, including medical/dental/vision, performance bonuses, 401(K) match, and more.
- Position in a forward-thinking company with significant growth plans, backed by substantial funding.
- Ample opportunities for career advancement, with potential to quickly ascend to a VP role for standout performers.
- Participation in a Long-Term Incentive Plan (LTIP), with a payout if and when the company sells.
- A flexible and supportive work environment, emphasizing work-life balance.
- A high-impact role with the ability to directly shape the company's marketing strategy and contribute to its growth.
Focus:
- Collaborate with leadership to develop comprehensive marketing strategies, crafting compelling narratives that align with business objectives and resonate with target markets.
- Actively monitor and respond to the rapidly evolving connectivity industry, identifying new market trends, consumer demands, and potential avenues for growth.
- Oversee the development and launch of new products, crafting and implementing strategic go-to-market plans that maximize visibility and consumer engagement.
- Manage and optimize the marketing budget, using KPIs to track campaign success and ensure a strong ROI.
- Supervise a growing team of marketing professionals, nurturing talent, fostering a collaborative environment, and ensuring team objectives align with overarching company goals.
- Establish and maintain strong relationships with agencies, vendors, and media, leveraging these connections to enhance brand visibility and reputation.
- Direct the company's digital marketing initiatives, including SEO, PPC, email marketing, social media, and content marketing, to drive online traffic and improve customer conversion rates.
- Lead the management of brand identity and ensure consistency across all marketing materials and communications.
Skill Set:
- Bachelor's Degree in Business, Marketing, or related field required; Master's degree preferred.
- 5+ of experience in a related field, with ISP industry experience being a significant advantage.
- Proven experience in the creation and execution of comprehensive marketing strategies, including digital marketing, brand management, and new product launches.
- Ability to analyze market trends and customer behavior, utilizing this information to identify opportunities and inform strategic decision-making.
- Comprehensive understanding of digital marketing trends, strategies, and platforms, including experience with SEO, PPC, email marketing, and social media.
- Excellent leadership skills, with a proven ability to inspire and motivate a team.
- Strong strategic planning, project management, and organizational skills, with an ability to manage multiple projects concurrently and deliver results under pressure.
- Strong verbal and written communication skills, with an ability to convey complex information in a clear, concise manner.
- Demonstrated ability to negotiate contracts and manage relationships with external agencies and vendors.
- Willing to travel for team meetings on a monthly basis.
About Blue Signal:
Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3KfuE5S.