Digital Marketing Coordinator

SUMMARY: People's Trust Insurance (PTI) is a homeowner's insurance carrier that sells insurance in the state of Florida. The company employs 350 people and has two sister companies: Rapid Response Team, an emergency services and reconstruction company; and TopLine Insurance, a full-service Insurance Agency selling both residential and commercial property, liability, auto, and other lines of insurance. The Marketing Team is looking for a Digital Marketing Coordinator to work on day-to-day marketing tasks and support the execution of overall marketing and companywide goals. This role will be helping with and/or be responsible for digital asset management and optimization, supporting marketing campaigns, maintaining and updating campaign reports, and assisting with online reputation management efforts for all brands. This is a full-time on-site position in Deerfield Beach, Florida.PRIMARY DUTIES/RESPONSIBILITIES:

• Execute and/or assist in the development and setup of digital promotional campaigns for earned and paid channels, including web search, online reputation management, business listings, and social media
• Help with preparing marketing reports and performance presentations, improving campaign reporting accuracy, and reviewing marketing efforts across all channels
• Monitor and maintain online reputation management (ORM) platforms, evaluate business listing performances, help develop new ORM efforts, and maintain ORM reports and presentations
• Provide insights and recommendations based on reports and data analysis to help develop future marketing strategies or tactics
• Methodically and chronologically archive hard copy (and digital copy) of marketing materials and campaigns, following campaign implementations
• Help with marketing research, including competitor set analysis, new technology/marketing outlets evaluation, new advertising opportunities, project SWOT analysis, and more
• Acquire and maintain professional certifications and licenses (e.g., Google Analytics, Google Ads, META)
• Assist with other day-to-day marketing and administrative tasks, and help organize and coordinate marketing meetings/activities

QUALIFICATIONS:

• 1+ year of experience in a marketing department or agency
• Bachelor's degree in marketing or a business field of study
• Highly analytical, well-organized, adaptable, and with strong attention to detail
• Understanding of digital media marketing concepts
• Strong project management skills
• A positive and professional attitude with a passion for learning and professional growth
• Demonstrated critical thinking and problem-solving abilities
• Excellent time management and organizational skills
• Self-starter who can work both independently and within a team
• Excellent verbal and written communication skills
• Ability to work in fast fast-paced environment with rapidly changing priorities
• Proficient in Microsoft Office Suite, especially Excel and PowerPoint
• Google Ads and Analytics Certifications a plus
• Experience with WordPress and working within an email service provider is a plus, but not necessary

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