CRM Analyst Retail

The ECRM Executive will play a critical role in driving customer engagement through data-driven campaigns leveraging Email, Push, and WhatsApp channels. With strong analytical skills and a focus on customer lifecycle management, the role involves designing and optimizing omni-channel drip campaigns. Success in this role requires deep insights into customer personalization and the ability to deliver measurable business impact. The executive will work closely with cross-functional teams to align strategies with business goals and maintain CRM platform health.

• Plan, build, and execute CRM campaigns across Email, Push, WhatsApp, and other relevant channels.
• Manage end-to-end campaign execution including segmentation, targeting, personalization, and testing.
• Conduct pre- and post-campaign analysis to measure performance, derive insights, and optimize future campaigns.
• Design customer lifecycle journeys and set up automated drip campaigns across omni-channel touchpoints.
• Leverage data and analytics to identify opportunities for improving retention, engagement, and revenue.
• Collaborate with cross-functional teams (Brand marketing, Product, and IT) to align CRM strategies with business goals.
• Hands-on experience in HTML, Jinja, or similar scripting for personalized/dynamic template creation.
• Monitor and maintain CRM platform health, ensuring data quality and integration with other systems.
• Stay updated with CRM best practices, tools, and industry trends to continuously enhance customer communication.

• Hands on experience with CDP/CRM tools like Braze, Salesforce, Blueshift, Bloomreach, MoEngage.

• Extensive CRM campaign management experience.
• Proficient in email and push notification technologies.
• Strong analytical and reporting skills.
• Proficiency in HTML and scripting languages.

• Minimum 5 years of CRM experience in Retail/E-commerce.
• Proven expertise in managing campaigns across Email, Push Notification, and WhatsApp.
• Strong analytical mindset with experience in campaign performance analysis and reporting.
• Solid understanding of customer segmentation, lifecycle marketing, and omni-channel strategies.
• Hands-on experience with marketing automation platforms and CDPs.
• Basic HTML and Jinja (or equivalent scripting) knowledge for campaign customization.
• Excellent problem-solving, communication, and stakeholder management skills.
• Ability to work independently and drive projects end-to-end.

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