Brand & Digital Manager

• • Reports To: Head of Marketing & Communications
• Role Overview
• Mobilink Microfinance Bank Limited (MMBL) is seeking a creative and digitally fluent AVP - Manager Brands to support brand planning and execution across the bank's ecosystem. The role involves contributing to integrated, insight led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and customer experiences.
• What Brand & Digital Manager does?
  • Digital Performance Marketing
  • • Execute paid campaigns across Google, Meta, LinkedIn, TikTok, and programmatic platforms.
  • • Monitor performance dashboards and optimize campaigns for CTR, CPC, CPM, conversions, and ROAS.
  • • Align ATL/BTL campaigns with digital targeting and retargeting strategies for full-funnel conversion.
  • Campaign Execution & Support
  • • Manage digital campaign timelines and coordinate across internal teams and agencies.
  • • Ideate and create engagement driven social media content.
  • • Track KPIs including awareness, brand lift, engagement, acquisition, and usage.
  • • Support planning, execution, and reporting of campaigns across TV, radio, OOH, PR, activations, digital, influencer, and internal communications.
  • Brand Strategy & Stewardship
  • • Ensure consistency of brand architecture and tone of voice across all platforms.
  • • Collaborate with agencies and creative teams to deliver impactful storytelling.
  • • Support rebranding initiatives, product launches, purpose led campaigns, and key calendar moments.
  • Cross Functional Collaboration
  • • Work closely with Business, Product, CX, and HR teams on go to market initiatives.
  • • Ensure brand alignment with organizational culture and goals.
  • • Coordinate with creative, media, PR, and digital agencies for seamless execution.
• What are we looking for and what does it require to be Brand & Digital Manager - MMBL?
  • Candidate Requirements
  • • 4-6 years of experience in brand management, advertising, or digital marketing.
  • • Hands on experience in performance marketing is mandatory.
  • • Sector exposure in at least two of the following: telecom, FMCG, banking, fintech.
  • • Strong understanding of Google Ads, Meta Business Suite, and programmatic buying.
  • • Proven experience managing creative, media, and digital agencies.
  • Key Skills
  • • Digital performance marketing expertise
  • • Data driven decision making and KPI tracking
  • • Strong stakeholder management and presentation skills
  • • High digital and design literacy with content ideation capabilities

Job Locations:

• Head Office

About MMBL:

Mobilink Microfinance Bank Ltd. is providing banking services to over 48 million registered users including 20+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 114 branches and 270,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion.MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer centric approach in all aspects of our business.

Why Join MMBL ?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.