App Product Analytics Officer - UAE Nationals Only

Talentmate portal - connect jobseekers and employers. Position located in Abu Dhabi, United Arab Emirates.

Synopsis As a data-savvy, business oriented Mobile App Product Analytics officer, you will be responsible for Mobile App product analytics, from funnel tracking to reporting - ensuring data integrity, usability & actionable outcomes that improve user engagement, conversion and retention on our iOS and Android applications. This role will collaborate with our wider Digital teams to develop strategies that leverage tools and platforms that increase engagement, conversion rates and overall eCommerce performance.

Accountabilities

• Monitor and analyse app usage across all stages of customer journey within App.
• Track & report on KPIs such as installs, active users, session duration, retention, conversions and customer feedback loops.
• Conduct user funnel tracking & drop off analysis to identify optimization opportunities within the App, through data driven metrics.
• Define and maintain the mobile app tracking taxonomy, events & parameters.
• Ensure accurate, privacy compliant data collection (GDPR/CCPA compliant) across iOS & Android apps.
• Work closely with product managers, UX/UI teams, engineering and wider departments to support and align insights with business priorities.
• Collaborate with product team on A/B testing initiatives to improve app features, UX & content relevance.
• Develop clear and compelling data stories to influence strategic decision making across digital journey within the app.
• Analyse & maintain accurate analytics data quality of mobile app, to directly report & inform personalization insights, to drive retention & overall mobile app adoption.

Education & Experience

• 4+ years' experience working in Digital / MarTech product management or similar eCommerce roles centered on insight driven analytics.
• Solid understanding of CRO techniques and methodologies, including A/B testing, multivariate testing, and funnel analysis with proven experience in conversion rate optimization preferably in an eCommerce environment.
• Strong analytical proficiency required with working knowledge of HTML/CSS, JavaScript, predictive modelling, or location based data analytics in mobile environments.
• Advanced knowledge of tools and platforms such as Google Analytics 4, Google Tag Manager, Adobe Test & Target and Adobe Analytics and other industry leading tools.
• Proficiency in analytics platforms such as Firebase, GA4, Mixpanel, Appsflyer or Amplitude.
• Demonstrated ability to manage multiple priorities under aggressive deadlines.
• Working knowledge in airline, customer experience and usability is desirable.
• Technical and business operations knowledge with proven ability to analyze quantitative data to drive solutions and translate insights into concrete actions.
• Recognized as an active team player, with excellent communication and coordination skills as this role requires working with multiple teams across the organization.
• Working knowledge of associated GDPR, Legal compliances governing this role is preferred.

About Etihad Airways Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly became one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations across the Middle East, Africa, Europe, Asia, Australia and North America. The airline plans to double its fleet size and triple the number of customers over the next six years as part of its Journey 2030 strategy. All this ties into Etihad's ambitious Journey 2030 strategy. Visit for more information.

Recruitment Fraud Alert Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face to face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

Job Details

Role Level: Mid-Level

Work Type: Full-Time

Country: United Arab Emirates

City: Abu Dhabi

Company Website:

Job Function: Business Development

Company Industry: Airlines and Aviation

Sector: IT Services and IT Consulting